The Sports Betting Dilemma

In this week's P.O. Box:

It’s hard to make good sports betting content.

Being a profitable sports bettor requires many unglamorous things like shopping around at multiple books for the best price, understanding line movement, finessing an account so it doesn’t get limited, etc.

All of these things are important—and there is certainly a market for educational content around all of these topics—but it’s mostly boring, tedious fare that doesn’t lend itself to engaging content.

On the other side of the spectrum, you have all of these social media handicappers and touts who bombard their audience with a non-stop barrage of half-baked picks in hopes of converting them into affiliate dollars via first time deposits at whatever book is offering the best CPA at the time.

It’s a topic we’ve explored on LOLz—including last week’s episode with Joe Holka—and often has me asking the same question…

Does a legitimately “good” version of sports betting content even exist?